Twenty years after the fan-favorite drink was released, Taco Bell is celebrating Baja Blast with freebies and a new turquoise-colored delicacy to tantalize your taste buds.
Mountain Dew Baja Blast was developed exclusively for Taco Bell, and since its launch in 2004, the tropical lime-flavored soft drink has become a frequent addition to many customers’ orders.
“We’re incredibly proud that Taco Bell and Baja Blast have become such a synonymous and iconic duo,” Taco Bell chief marketing officer Taylor Montgomery said in a statement. “We’re celebrating this exciting milestone with our passionate Baja fans and can’t wait to share even more amazing experiences, innovations and perks.”
The love Taco Bell customers have for Baja Blast has not gone unnoticed, with Mountain Dew announcing plans to continue adding more Baja Blast options to Taco Bell menus this year.
“We’re constantly inspired and fueled by our fans, which drives our urge to deliver groundbreaking innovations and special offers to thank those who support us, from our die-hard fans from Day One to the new consumers who continue to join the fandom every day,” Mountain Dew vice president of marketing JP Bittencourt said in a statement.
Here’s what you need to know about Taco Bell Baja Blast deals.
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To celebrate Baja Blast’s 20th anniversary, or “Bajaversary,” the fast-food restaurant chain is offering the following special offers:
FREE BAJA BLAST DRINKS: Baja Blast enthusiasts can celebrate Baja Anniversary with a free turquoise frozen drink (with or without ice) on July 29 only. Customers can order a medium-sized Baja Blast fountain drink or a regular-sized Baja Blast Freeze at their local Taco Bell or through the Taco Bell app.
Stanley x Bajaversary Tumbler: If you want a Stanley Cup and love Baja Blast, this freebie is perfect for you. On August 13th at 2pm PST, rewards members in the Taco Bell app will have the chance to win a limited edition Stanley x Bajaversary Tumbler from the Drop Tuesday section. The first 20 customers who redeem one of the tumblers on the day of the drop will enjoy one year of Baja Blast for free.
Baja Blast Gelato: After a limited launch in 2023, Baja Blast Gelato will be available for a limited time at Taco Bell locations nationwide, exclusively for Rewards members, starting September 3. The creamy and delicious gelato will be available to Taco Bell Rewards members in the Taco Bell app.
$1 Happy Hour: Baja Blast enthusiasts can enjoy their favorite drinks for just $1. Customers can order a medium-sized Baja Blast fountain drink or a regular-sized Baja Blast Freeze for just $1. Available daily from 2:00 PM to 5:00 PM local time.
Taco Bell also revealed that it plans to launch a Baja Blast Pie later this year.
Ajane Forbes is a reporter on USA Today’s National Trends team. Ajane covers breaking news, auto recalls, crime, health, lottery and public policy. Email her at aforbes@gannett.com. Follow her on Instagram, Threads and Twitter. X (Twitter) From @forbesfineest.
