South American tourist destination report summary
In 2023, international tourist arrivals to South America are expected to reach 32.92 million, reaching pre-pandemic levels in 2024. According to GlobalData, international tourist arrivals are expected to grow at a CAGR of more than 8% from 2023 to 2028.
South America is well known for its natural attractions, with numerous iconic destinations such as Machu Picchu, the Galapagos Islands, Iguazu Falls and Patagonia. These locations offer a variety of experiences, including ancient ruins, wildlife encounters and breathtaking natural scenery, showcasing the country’s rich history, culture and natural beauty, drawing visitors from all over the world.
The South American tourist destinations market research report provides an analysis of the South American tourist destinations market, infrastructure, attractions, major and emerging source markets, risks and opportunities. The report studies the types of tourists visiting the region. It also provides a SWOT analysis.
Main countries: Argentina
Brazil
Colombia
Chile
Uruguay
Peru
Main type of tourism Sun and beach
Visiting friends and family
・City break
Culture
Adventure/Sports
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Trends in South American destinations
Many South American countries rely heavily on neighboring regional countries to support their tourism economies. Argentina is known for intra-regional travel, the largest source market in South America, and many destinations in the region are dependent on Argentina. Argentina’s contribution to South American countries will accelerate in 2024.
In 2023, many travelers visited the region for leisure purposes. South American countries relaxed international restrictions after COVID-19, resulting in more international travelers visiting the region. Additionally, the rise of low-cost airlines in South America has made air travel more affordable and accessible to a wider range of travelers. This growth is attributed to the growing demand for air travel, especially among younger and middle-class travelers. These travelers are looking for an affordable and convenient way to explore the region, and low-cost airlines are offering lower fares and more flexible travel options. Additionally, the region is seeing an increase in the number of budget-friendly accommodations, tours, and activities, making travel more affordable and appealing to a wider demographic.
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South American tourist destination market segmentation (by country)
Argentina to have the highest number of arrivals in South America in 2023
There was also a significant amount of inbound travel to the region from countries such as Brazil, Colombia, Chile, Uruguay and Peru. Inbound travel to Argentina has recovered since the pandemic, as travelers showed a desire to explore the world again. To harness Argentina’s cultural tourism and ecotourism potential, an upgrade of hospitality infrastructure is needed to attract more international visitors and make the tourism sector more resilient and sustainable.
South American tourism destination market analysis (by country), 2023 (%)
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Segmentation of South American tourism market by type
Sun and beach holidays were the most preferred type of vacation in the South American tourism market in 2021.
The types of vacations preferred by travelers in the South America region include sun and beach vacations, visiting with friends and family, city breaks, cultural vacations, and adventure and sports vacations. South America offers a wide variety of tourism experiences, including towering mountains, beautiful beaches, vast fauna and forests, beautiful waterfalls, wineries, and icebergs. Additionally, South America boasts a rich cultural heritage and vibrant cities, making it a diverse and attractive destination for travelers seeking both natural beauty and urban exploration. Whether travelers prefer to laze on the beach or explore ancient ruins, South America has something to offer every type of traveler.
South American Tourism Destination Market Analysis by Type, 2021 (%)
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Segments Covered in the Report
Outlook for South American tourist destinations (2023)
Brazil Colombia Chile Uruguay Peru
South America Destination Type Outlook (2021)
Sun and beach holidays Visiting with friends and family City break Cultural break Adventure/sports Other
range
This report is part of GlobalData’s Tourism Destinations Market Insights series. These reports provide in-depth analysis of tourism destinations and their key source markets, as well as an assessment of trends and issues in the targeted tourism destinations market.
Reasons to buy
Gain clear, detailed insights into new developments in two popular tourist destinations. Use data and analytics to explore trends related to international arrivals and spend, tourism sector, construction, Foreign Direct Investment (FDI), airlines and hotel development. Gain a deeper understanding of market opportunities and risks to support better business decisions.
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