These ads, all of which were displayed on Facebook, were deemed by regulators to be irresponsible and to “trivialize” cosmetic surgery abroad. The announcement comes amid concerns that the public is not sufficiently aware of the risks associated with surgery overseas.
Wednesday 27 September 2023 13:14, United Kingdom
Advertisements promoting surgeries at three Turkish beauty clinics have been banned in the UK for “trivializing” the decision to go under the knife abroad.
These ads, all paid for on Facebook and identified in May, were accused of making irresponsible claims or omitting misleading information about the need for pre-medical consultation. It was investigated by the Advertising Standards Authority (ASA).
Mehta, who owns Facebook, said he doesn’t comment on the ads.
One of the ads, for ClinicHaus Health, has the caption, “Rhinoplasty performed by one of the world’s most successful doctors…Fill out the form now to join our big summer campaign.” I was there.
“VIP transportation. 5 star package. Vacation in the most beautiful city in the world.”
Image: ClinicHaus Health ads banned
“Don’t let your nose hide your face. Get the look you’ve always wanted with rhinoplasty treatment,” reads an advertisement for Erdem Clinic.
“Choose to be as beautiful as you can be.”
We also offered discounts of up to 30% on combined operations.
Image: Erdem clinic advertisement
AsproMED’s third ad reads: “Dear friend, are you ready to unleash your inner beauty? Look no further than AsproMED, your reliable partner in the field of tourism.
“Let us lead you to the path of brilliant change!”
It included an image of a slim woman holding a balloon and pointing to her stomach, and also included a small illustration of a stomach balloon inside her stomach.
The caption underneath read, “4, 5 star hotels + trip to Istanbul + professional team.”
Image: Advertising was deemed irresponsible
Aspromed and Erdem clinics did not respond to the ASA’s investigation, but Clinic House Health claimed it had legal approval from the Turkish government.
The clinic added that it offered summer sales from time to time as part of its medical tourism industry.
Earlier this month, a coroner said he plans to write to the government after a British woman died after undergoing a “Brazilian butt lift” surgery in Turkey last year, citing concerns that the public was unaware of the risks. He said that.
“I am concerned that patients do not understand the risks and mortality associated with such operations,” the coroner said.
“We are concerned about future deaths, but we believe that better information can prevent future deaths.”
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An ASA spokesperson said that while many visitors may be satisfied with the results of their cosmetic surgery abroad, there are still “inherent risks”.
“That’s why it’s so important that advertising for these services is not misleading or irresponsible, and why this is a top priority area for the ASA.”
“Advertisers targeting people in the UK must ensure that people in the UK comply with the Code, even if their services are not based in the UK.
“The decision to undergo cosmetic surgery should not be taken lightly or people should not be pressured into taking up a limited time offer.
“We also need to clarify the need for preliminary consultations, including where they will take place.”
He added that the group is monitoring the situation and preparing “further regulatory measures.”
