As artificial intelligence becomes more prevalent in travel planning, providing personalized suggestions for activities and restaurants, Google Search Labs is encouraging users to try out Search Generative Experiences (SGE) to speed up trip planning.
Dresden, Saxony, June 22, 2023: A city sightseeing bus passes by the Zwinger Palace in Dresden’s Old Town. [+] Morning. Photo: Robert Michael/dpa/ZB (Photo by Robert Michael/picture alliance via Getty Images)
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How does Google Search Labs plan a trip?
Search Labs, a free, AI-powered Google service, gives you personalized suggestions on a range of topics, including travel ideas and online shopping. The platform is currently adding your name to a waiting list.
As a recently launched feature, the interactive trip planner is available in English in the US and users can access it using the Android or iOS app, or via Chrome desktop.
Once your application is approved, you can request insights and trip ideas for domestic or international itineraries. The service can make personalized recommendations for over 200 million locations around the world after collecting data points from the following sources:
Official website Customer reviews Photos Business Profile details on other Google products
This research experience is still in “beta mode”: as more people use the platform, search results will become more accurate and the generative AI technology will learn what details travelers value most.
The platform has the potential to be more conversational than a chatbot while still requiring less communication. Since it isn’t limited to specific third-party booking sites and allows you to perform general search queries, it is quickly becoming a competitive alternative to the ChatGPT plugin for travel.
Google Search Trip Examples
Some sample proposals that this travel research tool can generate include:
Restaurant recommendations: Establishments known for a particular cuisine or dining experience. Also helps you identify places that are friendly for large groups, kids, or animals. Tourist attractions: The best times to avoid crowds or enjoy special events. Trip itineraries: The attractions and experiences you’ll visit during a one-day or multi-day trip.
In addition to these features, you can still use Google Flights to find the best flight prices and travel schedules. With the current search functionality, Google can also recommend hotels and car rental companies, but this may require more research effort.
Final thoughts
This AI-powered travel research platform helps combine the data that Google already classifies destinations with traveler reviews. You can get detailed recommendations with a single request without having to visit multiple platforms or use multiple search tabs. If you are an early adopter of new technologies and love to travel, this tool will instantly excite you.
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