Summerfest continues its commitment to local businesses.
The music festival, which opens in less than a month, has announced new merchandise, food and drink options to celebrate its 56th anniversary.
The food and beverage lineup includes five new local vendors and new food items from veteran vendors.
New vendors include DanDan, Fazio’s Popping Bubbles, Los Mariachis, Pina Cocina & Cantina and Wokkin’ Roll.
Dan Jacobs, co-owner of DanDan, who appears on Season 21 of Bravo’s “Top Chef,” is looking forward to his Summerfest debut.
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“Attending Summerfest is like attending one of the best events Milwaukee has to offer,” Jacobs said.
DanDan offers dan dan noodles, Sichuan pork dumplings, egg rolls, and mashed cucumbers.
More than a dozen new items are also available from other vendors, including mini cookie dough empanadas from La Mass Empanada Bar, grilled chicken Caesar wraps from Saz’s Express and fried bologna subs from Cousins Subs.
New drinks for 2024 include Happy Thursday Strawberry Spiked Refresher, Simply Spiked Limeade, Topo Chico Oasis Cherry Hard Seltzer, and cocktails like Hurricane and Every Rose Has It Thorned.
Specialized Marketing Group has announced exclusive Summerfest merchandise available for purchase at the festival venue and now at Summerfest.com. New products include T-shirts, hats, hoodies, drinkware, friendship bracelets, stickers and more.
More: Summerfest could be the most valuable concert in the country, report estimates cost per performer
More: Summerfest 2024: 14 ways to get free admission to the Milwaukee music festival
Summerfest is one of the largest and longest-running music festivals, featuring nearly 800 artists including SZA, Maroon 5, Tyler Childers, Lil Uzi Vert, Kane Brown, Mötley Crue, and Keith Urban. I will appear. Summerfest will also feature a number of historic Latin music artists, including Ivan Cornejo, Kevin Carle, and Latin Mafia.
The festival will run over three weeks, June 20-22, June 27-29, and July 4-6. General admission tickets start at $28, a three-day pass is $68, and $130 to attend every day, which does not include admission to see the artists headlining at the American Family Insurance Amphitheatre.
