More than 100,000 hair transplants are performed annually in Turkiye, Istanbul.
Esthenobe
Turkish Airlines is now jokingly called Turkish Hairline. why? For those who are not familiar with trendy cosmetic procedures, Istanbul* Turkiye (the country’s official name was changed from Turkey to Turkiye in 2022) has become the hair transplant capital of the world for the past three to four years. Masu. Thanks to the airline’s direct flights, especially affordable flights from the US, its biggest emerging market is now American men (especially 25-34 year olds) flocking to cities in droves to undergo the procedure. ing.
EsteNove is one of the leading hair clinics in Istanbul and the frontrunner with the highest brand growth rate by Google search from 2021 to 2022. Yiğit Özefe, co-founder of Nove Group (EsteNove’s parent company), explains that the average cost of this surgery ranges from $10,000 to $20,000 in the United States. Although clinics like his in Turkiye are attractive due to attractive fees (about $3,000 to $4,000) and use of cutting-edge technology (Estenove is also a member of Harvard Medical School to further his research and development efforts) ), luxurious and clean medical facilities (the hospital offers the feel of a boutique hotel), and thorough transplant procedures (meaning more hair follicles are added to create a fuller, more natural look). will be transplanted), a bespoke all-inclusive package (transportation, accommodation and most importantly, on-call post-operative care services).
EsteNove Clinic is a full-fledged hospital, but it also has a spa-like atmosphere.
Estenové
Certainly, the rate of hair transplant surgery is increasing, but overall it remains relatively shrouded in secrecy. It operates on the implicit premise of “don’t ask, don’t tell.” As a result, there is a lack of conversation surrounding them. To gain wider social acceptance, everyone needs to speak openly about these types of change steps without feeling intimidated or ridiculed.
As a result, EsteNove leverages the power of social media influencers and the parasocial relationship phenomenon to create a platform for people to understand what the hair transplant experience is like from start to finish (and even over the course of several years). We are changing the landscape of conversation by providing a more comprehensive “big picture.” after that). EsteNove’s hair transplant surgeon, Dr. Mehmet Girooglu, says countless patients have told him that this is a life-changing experience (both mentally and physically), and that this is an opportunity for patients to step outside the boundaries of medical care. He adds that this means that they play an important role beyond that. “We are not only their doctors, but often their confidants, therapists, friends, and support systems.” Therefore, we are an empathetic platform for influencers to share their stories and offer guidance. Building this bridge was a match made in heaven for these two organizations.
Logan Ryan Lyle, who has 1.5 million followers on Instagram, says it was actually the EsteNove (Instagram) account that made him want to go along in the first place. “Seeing before and after photos and videos of previous clients helped me feel more confident in my decision. I watched videos about their experiences telling me how easy it was and how happy they were. “The common theme seemed to be confidence – and that’s what I wanted,” he explains. Lyle underwent a DHI hair transplant (direct hair transplant). This means extracting hair directly from the back of the head and inserting the hair follicle in the desired location.
Influencer Logan Lyle’s before and after results.
Estenové
He could have kept the experience private. He felt no pressure to share his experiences with anyone. But he says the experience was so positive that he wanted to let his followers know. And he was a person who could share his thoughts and feelings “openly.” “I didn’t know many people (friends or family) who had hair transplants, so I was looking forward to showing everyone… (but) I know a lot of men who suffer from hair loss, and a few weeks later I had hair transplant surgery again. They would come up to me and ask me more questions about it. So I felt even more comfortable bringing it up because in my head I knew it would make me look and feel better. I thought why not share it,” Lyle adds. He was inspired by people sharing their stories of self-improvement and was honored to have a platform to do the same.
In fact, Lyle’s basic content centers around light-hearted sketches and “dad jokes,” so viewers were initially surprised by his level of intimacy with his hair loss. “They seemed shocked that I would share something like this,” he explains. However, his open demeanor accepted the audience and opened up his curiosity and avenues of communication. “…More people showed support and said it looked good and were thinking of doing the same. Some people asked me for advice and said they were going to EsteNove. Viewers I didn’t hear anything negative from them, so I felt more confident sharing it,” he added.
Meanwhile, Randy Riho and his wife Marta Mierczalska, who have more than 1.2 million combined followers on Instagram (and 7 million on TikTok), say that this (from start to finish and even post-op care) is an esthetician. He says it was a great service. It made them feel like everything but the patient file, and that made all the difference in the world. “We found out about his EsteNove through a friend, who expressed how easy the whole process was,” and that led them to trust this particular clinic. I urged. “From the moment we landed, EsteNove made the process seamless by coordinating every detail including accommodation and transportation. Everyone was fluent in English and provided everything we wanted to do while in the city.” “He helped me prepare for the event,” he explains. This kind of thoughtful consideration is what sets EsteNove apart from its competitors, and why influencers like Lehoe can’t help but talk about their experiences. will become more familiar and one day more socially common.
Influencer Randy Lajo’s before and after results.
Esthe Nobe
Liho had 3,500 hair grafts removed from the side of her head and transplanted to the top of her head, which she detailed in a video blog for her followers. He says there was little pain after the first procedure. However, subsequent care required him to sit up high and sleep with his head up, which caused some discomfort for the first few nights. Despite her illness, Leeho says it was all worth it. He says the experience hit him on a deeper emotional level than anything else. “I felt a deep sense of relief and happiness. Making the decision to have this surgery was difficult, but I was glad to finally have it. Even a small surgery can cause stress. It’s definitely an experience, but apart from the pain relief, I was very excited to start the healing process and was looking forward to the results,” he explains. . Within 4 months, Lehoe already noticed promising changes (* EsteNove adds that he actually starts noticing changes around 9 months).
Finally, Victoria and Brandon Volz, who have 471,000 followers on YouTube, detailed their journey three months after Brandon’s surgery in a video. Their charismatic demeanor aroused the curiosity of their followers (and they testify that some even booked surgeries at Este Nove after watching their videos). Their stories resonated with so many people because they seemed honest and transparent. Just like a close friend intimately sharing the details of their story. In the end, Victoria emphasized that the biggest and most important factor was the peace of mind she felt in Estenove’s hands: “…even after the procedure, the clinic offers a lifetime warranty.” He added that they would support him if he had any problems. Please DM or call us.
Influencer Brandon Volz’s before and after results.
Esthenobe
When it comes to any cosmetic procedure, the adage that “beauty is only on the surface” is false. In reality, inner beauty and outer beauty do not function independently of each other. Instead, they share a symbiotic relationship, so to some extent appearance matters. A person’s appearance gives them the courage to step out into the world and make it their own. Ultimately, Brandon and the aforementioned influencers are candid with their followers, which builds mutual trust and openness about this seemingly sensitive subject. It is their common hope that through their efforts, in the near future, they can help change men’s shyness and desire to talk more openly about it with colleagues and loved ones. “The bottom line[as we share our journey]is that hair is a big part of everyone’s identity, and hair transplant surgery is truly a life-changing surgery that gives you confidence and energy. I can’t stress this enough: “It improves your self-esteem and improves your overall quality of life,” Brandon explains.
