Ceres-based dairy company Krikli is already in the process of sending its first shipment of Greek frozen yogurt to the other side of the Atlantic.
The move had been planned for next year, but participation at the recent International Dairy, Deli and Bakery Association show in Houston, Texas, appears to have expedited the door for Greek businesses.
Another Greek food company, Melissa Kikizas, has been living the American dream since last year when it began supplying pasta to US retail giant Walmart.
You may not yet find Melissa’s spaghetti on Walmart shelves because it has a Walmart label on it, but you will find dolmades from Parilia, a Greek multinational and global leader in the food industry, which currently produces seven units in four countries (Greece, China, Bulgaria and Jordan) and is now preparing to conquer the British market as well.
These are just a few examples of Greek food and beverage companies that have established themselves in US supermarkets, a very demanding market due to both consumer habits and different food laws (in Greece and the EU).
Through participation in international exhibitions, investments to increase production and changes in attitudes leading to the adjustment of products to different consumption habits, there is no doubt that more Greek companies will get export opportunities not only to neighboring countries but also to far-flung countries and more populated and crowded markets. After enjoying delicious Greek cuisine during their stay in Greece, foreign tourists are very likely to seek it out in their own country.
In this direction, the Economic and Commercial Section of the Greek Embassy in Washington has initiated exploratory contacts with seven major U.S. retail chains: Walmart, Whole Foods, Costco, Albertsons Company, Harris Teeter, Wegmans and Trader Joe’s. Walmart has so far accepted the invitation and is also considering sending a representative to Greece this fall for meetings with interested suppliers.
