When Lauren Wesley Wilson founded ColorComm in 2011, her hope was to bring women of color from the communications, marketing, and advertising industries together over lunch. “At the time, I was working at a PR agency for a large corporation, and I didn’t see any women of color in leadership roles,” she told Travel + Leisure. “I wondered how I would advance if there weren’t people who looked like me in the roles I wanted to achieve.”
Since then, ColorComm Corporation has grown into a leading women’s platform addressing diversity and inclusion in the field. “ColorComm Corporation’s portfolio of brands provides access and opportunity for people of color in the business world, conducts industry campaigns to inform and educate, advises clients on crisis and media relations, and develops a community for people looking to achieve leadership and public-sex positions,” Wilson said.
“The ColorComm community is built on the concept of ‘What do you need?’” she added. “At ColorComm, we believe that some give and some receive, and that there should be a reciprocal exchange of opportunity.”
These types of interactions happen among ColorComm members throughout the year, but perhaps never more so than at the annual ColorComm conference, held at a venue close to her heart: the Ritz-Carlton Key Biscayne in Miami, Florida. Wilson estimates that she travels nearly every week for work or pleasure, so we sat down with her to ask about travel tips and inspiration, as well as the BIPOC-owned travel products she swears by.
Travel + Leisure: How would you describe your travel style?
Lauren Wesley Wilson: “Things that are chic and adaptable to the country or city you’re visiting. I rarely bring valuables or luxury brands with me when I travel.”
What are three items you always pack when traveling?
“An electric toothbrush, moisturizer, and a book.”
Provided by Lauren Wesley Wilson
Are there any BIPOC-owned travel products, tour companies, or hotels that you really love?
“Ashya is a great company for leather passport cases and Forvr Mood is perfect for self-care products when you arrive at your destination.”
Why do you think DE&I in the travel industry is so important?
“When it comes to travel, all customers want to feel that their destination caters to their needs. We are a multifaceted entity and different groups need to be addressed differently depending on their interests and travel behavior.”
What is your favourite travel destination?
“Theoule-sur-Mer, France”
Which destination really surprised you?
“Doha, Qatar.”
Why do you think it is beneficial for women in particular to get out and travel?
“Seeing the world is important for growth and discovery. It helps you build a stronger, more balanced personality.”
Where is the best place for a girls trip?
“Miami, Florida: It’s easy to get to, the destination is consistent, and I know what I’m going to enjoy.”
Can you share your best travel hack?
“Put your valuables and a change of clothes in your carry-on luggage. Bring a universal adapter. Make sure to take an overnight flight on long-distance trips. Unpack your luggage as soon as you arrive at your destination.”
Any advice for business travelers?
“Make good use of your time. Arrive at the airport early. Use airline lounges (Sky Club, Admirals Club, etc.). Stay loyal to one airline to earn miles. Dress business casual to attend meetings or run into clients at the airport.”
